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Great Deal Poorly written self promotional verbose white paper with the explicit aim of enerating business for the authors It is also apparent that the authors of this book believe digital marketing to be the evolution of brand management While there are components of brand and brand management in digital marketing it is only one component If you re "Interested In Branding Money " in branding money time is better spent reading Strategic Brand Management by KellerPublication of this book has severely discredited Routledge in my mind and I will look to books published by other companies in the future How anything can Sculpting Making a Toddler Doll go to market riddled with typosrammatical errors and formatting errors is beyond incompetent Oh did I mention the book which is marketed to American raduate schools is written in the ueen s English Unbelievable Currently a first year Digital Marketing student This book has very easy language and it s nice to read as it contains many case studies which allow the theory to fit to real life examples Great help in completing the CIM certificate in marketing Detailed and easily understood Most of the info in this book is 1 2 years out of date I can t believe people use this as a textbook Having read numerous books on marketing and with a degree to back it up this Now in its fourth edition the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up to date customer "Centric E Marketing Plans "e marketing plans practical uide to creating and executing e marketing plans it combines established approaches to marketing planning with the creative use. .
 Emarketing Excellence: Planning and Optimizing your Digital MarketingOok stands out as the best I "ve read on Internet marketing It is authoritative comprehensive thorough easy to read and well rounded If " read on Internet marketing It is authoritative comprehensive thorough easy to read and well rounded If are trying to put together a comprehensive and manageable Internet marketing strategy or have one that s not doing you much On Disgust goodet this book read it and o do itE Marketing Excellence is very much a textbook and while the authors note the book is designed for students studying marketing and marketing professionals you can learn a lot from This Book Even If You Aren T book even if you aren t Target Audience For "target audience for book The authors provide a structured framework to help you start your initial planning and analysis to really help you think in detail about what you are trying to accomplish then provide tons of information on how to et there There are plenty of explanations web based resources and examp This is a hard book to review and truthfully if I wasn t forced to review it for Vine I probably wouldn tThe book is a textbook a college textbook and assumes things about the reader that one is use to reading college textbooks Very ood informative read I bought this book for a friend and the writing at the bottom was written for Pakistan and India ONLYI am from the Caribbean Why was this the case and what is the difference from one that is bou. Of new e models and e tools This new edition seamlessly integrates social media technology like Facebook check in social networking tablets and mobile applications into the mix demonstrating how these new ways to reach customers can be integrated into your marketing plans It also includes brand new sections on online marketing legislation and R codes plus an expanded section on Ght for say an American or European audience Great textbook This book is written for people who are involved in marketing information management web master and MBA students specializing in marketing and business This book is written in textbook form "Where Each Chapter Has An Overview Details "each chapter has an overview details further reading and self test uestionsEvery chapter in the book whether it is covering the 7Ps of marketing and the new 8th P social media optimization site design or any of the other major topics in the book contain an abundance of examples solutions others developed tips insights and other useful marketing advice Reading this as someone who has a small business I found every page to contain useful information that I could use I am confident that people reading this book and working at larger businesses than mine would also reatly benefit from the "expert knowledge provided by the authorsi highly recommend " knowledge provided by the authorsI highly recommend book to anyone with a business and a web presence I m taking a Prof Diploma in Digital Marketing and this is the suggested reading material It s a very well written book Explaining digital marketing in a way that even first time marketeers can understand I love this book by Dave Chaffey It explains in a clear structured way how to do online marketing today. Mail marketing the most commonly used e marketing tool Offering a highly structured and accessible Faja (Naslouchač, guide to a critical and far reaching subject Emarketing Excellence4e provides a vital reference point for all students of business or marketing and marketers and e marketers involved in marketing strategy and implementation and who want a thorough yet practicalrounding in e marketi.

characters Emarketing Excellence: Planning and Optimizing your Digital Marketing